Advertising
We position you in the focus of your target group.
Targeted communication for an optimal effect.
Attract new customers, increase sales with current customers, expand or develop sales areas, introduce new products to the market, increase the degree of brand awareness – the marketing goals are diverse. To achieve these goals you can go different ways. The profiling of a brand only works with a targeted advertising campaign – if necessary in combination with complementary communication measures.
An advertising budget is usually limited. Therefore it has to be spend at optimal cost and highly effective. Whether advertising campaigns, online advertising forms, corporate publishing measures such as flyers, product brochures or other marketing measures – we make the best use of your advertising budget. All actions are matched to your advertising goals, your market situation, your competitive position, the seasonalities and the target group behavior. You will benefit from our agricultural industry know-how and experience from over 20 years of advertising consulting.
Media planning for Germany and the European market
We are familiar with the media landscape in the agricultural sector and know who is using which media channels. According to your advertising goals, your target groups, the seasonalities and your further communication activities, we develop a time and budget plan for advertisements – both for the German market and abroad.
Placing of company, product and job advertisements throughout Europe
We use your mediaplan to conduct the placing of ads. Our portfolio also includes the placement of job advertisements in the specialised press, in daily and local newspapers as well as on suitable online platforms. The use of online media is also growing rapidly in the agricultural sector. We place your ads on the websites which are used by your target groups.
Online-Newsletter
You inform your target groups about your company, your products or upcoming trade fair presences via advertisements in online agricultural newsletters. By clicking the user reaches your website or a video on youtube which shows your product in usage. We also create landingpages to which interested persons are forwarded to by clicking. On this website, which is specially created for this purpose, we present your content.
Direct mailings
Via direct mailings you can directly address your target group – either digitally as an e-mail or as a classically addressed letter. As an agricultural market insider, we use the appropriate data sources to send your content precisely to your target group.
Budget management
The handling of an advertising campaign – from media planning to the implementation of the placings up to controlling and accounting – is time-consuming. We offer you to take over the entire administrative process during the year.
Product brochures and flyers
Beside the growing importance of online media channels, there are still appropriate opportunities to hand over printed media to customers and interested persons. We offer you the concept, design, editorial and production from a single source. Modern printing techniques and high-quality papers offer you the opportunity to present your products and stand out from the competition.