Communication for trade fairs and events

Tarmstedter Ausstellung

GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
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Initual situation

Every year in July, the Tarmstedter Ausstellung opens its doors as the largest outdoor exhibition in northern Germany – in July 2017 for the 69th time. More than 750 exhibitors present apart from the traditional agricultural exhibition and the animal shows a comprehensive offer for home, garden, children, leisure and enjoyment. The number of visitors in 2017 was around 104,000.

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Task

The Tarmstedter exhibition is a fixed appointment in the agricultural sector for decades. In recent years, the target group “family” has become more and more of a focus and should therefore be addressed more intensively via the communication measures.

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Campaign tools

  • Development of a new and modern design

Press work

  • Organization of the press conference in the run-up to the exhibition, including invitation management and preparation of press releases
  • Press work for the target groups “agriculture” and “family” (regional media and agricultural media nationwide)

Advertising

  • Media planning and ad insertions
  • Radio advertising campaign for the target group “family”
  • Creation and production of program flyers, posters and site fence banners
  • Design of large billboards and disposition in the area of Tarmstedt and in the city of Bremen

Online communication

GMC Marketing GmbH

Hauptstraße 19
Entrance Poststraße
27412 Tarmstedt
Germany

+49 4283 - 981190

opening hours:

Monday - Thursday: 8.30 - 16.30
Friday: 8.30 - 14.00

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