Regionalised PR campaigns

Landesvereinigung der Milchwirtschaft Niedersachsen e.V.
Milk producer competition “Goldene Olga”

GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
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Initual situation

By initiating the Milk Producer Competition the Landesvereinigung der Milchwirtschaft Niedersachsen e.V. (LVN) has created a platform to communicate the efforts for sustainability in the Lower Saxony dairy industry and to place it in the spotlight of professional and public interest. The winners of the annual competition are honoured by high-ranking representatives from politics at a festive award ceremony. The “Goldene Olga” trophy is handed over to the best milk producer of the year. Second and third place receive the “Silberne Olga” and the “Bronzene Olga”. In the framework of an official handover all awarded enterprises receive a farm sign for the external representation on their own farm.

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Task

Award ceremony in Bad Zwischenahn

  • Presentationof the competition and the award ceremony within the German agricultural press, daily newspapers, radio and TV

Handover of the farm signs

  • regional press work for the farm signs handover ceremonies
  • Invitation management (press)
  • Supervision of the press on site
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Campaign tools

Award ceremony in Bad Zwischenahn

  • Invitation management (press)
  • Press work for the award ceremony
  • Photography and image editing

Handover of the farm signs

  • Creation of regional PR mailing lists for 10 to 15 regions
  • Invitation management (press)
  • Editing and dispatch of the texts about the award-winning farms
  • Support of the local press representatives on-site
  • Photography & Image Editing

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