Consulting & Training
We like to share our knowledge.
Benefit from our know-how.
We offer a neutral consulting in marketing and strategy issues. Irrespective of an agency contract, you can discuss market developments and strategies with us. In the framework of a counselling or a workshop we develop ideas and tips for your strategies in marketing, advertising and PR. Our advice is based on publicly available market data, which are supplemented with results from GMC’s own market and media studies. We share our agricultural know-how in workshops and coaching lessons to newcomers to the branch. We shed light on special topics and developments concerning the agricultural economy in trend lectures.
What goals do you want to achieve by your communication activities? Who are your target and stakeholder groups? In addition to the classic customer segments, the social and political environment in particular must be taken into account in the agricultural sector. Which messages would you like to transmit to your target groups? Which products, brands or services do you want to focus on? Together with you, we develop goals and target groups and create concrete measures.
Which communication channels do your target groups use? Which agricultural journals, online portals and social media channels use the people you want to address? The findings from the official media analysis provide the basis of media planning and optimization. But are these results always neutral and factually interpreted? We use our know-how to create or optimize your media plan. Together, we’ll analyze if the recommended media really matches your marketing and advertising goals.
Is your company in need of information on current developments and demands on the agricultural industry? We develop a trend lecture for you and your specific needs, which is given either at GMC or at another location of your choice. Depending on the group size and the duration, the GMC managing director and agricultural journalist Dirk Gieschen will give the lecture on his own or will be supported by the GMC team as well as external specialists.
Coaching in marketing & agriculture
You or your team members lack agricultural know-how or experience in marketing? We offer workshops and ongoing trainings that will help you to get fit quickly and efficiently for a successfully accomplishment of your tasks. We offer trainings on these topics to strengthen your marketing skills: media relations, online advertising, media planning, marketing for the target group agriculture, digital marketing and international agricultural PR / advertising. We offer non-industry employees a quick introduction to the agricultural sector. In the framework of a compact workshop or ongoing trainings, we will provide you with the necessary agricultural know-how. We develop the content for your specific information needs.
Here you find further information about our workshop „Online advertising“ 2017/2018.
Market and competitive analysis
How is your market developing? How are your competitors positioned? How do you want to position yourself in the market and stand out against your competitors? A well-grounded market and competitor analysis provides you with the information and the basis for your strategic planning and successful market action. We know the agricultural markets for more than two decades. We are very familiar with the products and the structures at the manufacturer level and in sales. As a market insider, we also have the necessary data sources. Use our expertise to conduct market surveys and competitive analysis or to revise your strategy.