Marketing mix: Tarmstedter Ausstellung

Practical case: Holistic marketing and PR package for the Tarmstedt exhibition, covering communication channels across all media.

Marketing mix: Tarmstedter Ausstellung

GMC Marketing has been supporting the Tarmstedt exhibition with a comprehensive marketing and PR package for more than 25 years. This long-standing partnership shows how we use our services effectively to successfully support customers over long periods of time with changing challenges and target groups.

Cross-media approaches and wide-ranging PR measures

We at GMC have developed a strategic approach for the Tarmstedt exhibition that covers all relevant communication channels in order to specifically address different target groups. In the field of PR, we ensure broad visibility for the Tarmstedt exhibition by placing reports in renowned agricultural trade media such as eilbote, agrarzeitung and Land & Forst as well as in regional daily newspapers such as Weser-Kurier and Nordsee-Zeitung. We prepare and send out press releases, document publications and organize a pre-exhibition press conference in the Tarmstedt town hall.

Advertising measures using the example of the Tarmstedt exhibition

Comprehensive outdoor advertising

The out-of-home advertising for the Tarmstedt exhibition includes almost 50 large-format and mega-light posters in Lower Saxony and the Bremen city area as well as city light posters at public transportation stops from Lilienthal to Bremen.

Presence on social media

We start managing and updating the Tarmstedt exhibition’s Instagram and Facebook channels in spring (around six months before the exhibition opens). Thanks to in-depth target group definitions, we achieve a targeted approach and a high level of interaction with the followers.

Print and online advertisements

In the print sector, we place advertisements in agricultural trade media such as Landwirtschaftsverlag, DLV, eilbote and Agrarzeitung. We also have a strong online presence: advertisements in agricultural newsletters and social media ads reach a broad target group.

Radio spot as a highlight

A particular highlight of the marketing measures is the annual radio spot on Antenne Niedersachsen. This can be heard throughout Lower Saxony, Bremen and Hamburg and ensures a high level of coverage and attention. We also organize and accompany interviews and reports for other radio channels such as Bremen 1 in preparation for the Tarmstedt exhibition.

We are happy to plan and implement your marketing activities

We would be happy to support your company or project with a customized and comprehensive marketing package. Benefit from our many years of experience with the Tarmstedt exhibition and feel free to contact us.