Accompanying PR for trade fair appearances
Various customers from the agricultural sector and the municipal technology
Initial situation
A trade fair appearance offers a lot of chances: presentation of the company and its services, the public introduction of new products, the maintenance and development of customer contacts and much more. Most of our customers use the opportunities and regularly present their companies and products to the professional visitors and the media at the relevant agricultural and municipal trade fairs.
Target
A successful trade fair appearance should have a lasting effect. Therefore it has to be well thought out and prepared. We offer our customers either a complete PR concept for the fair or the development and implementation of individual measures.
Our services
- Development of an overall PR-concept
- Pre-fair actions: creation of press releases in the favoured languages and distribution to individually created mailing lists
- Development and implementation of measures to invite customers to the exhibition stand
- Invitation of media representatives to the fair stand
- Disposition of staff (hostesses, interpreters etc.)
- Organization of (international) press conferences incl. invitation of the media, preparation of press texts and press kits in the favoured languages, support of the event on site, distribution of press information in the follow-up
- Video shooting and photography on the exhibition stand
