Corporate Websites
Konzeption & Realisation am Beispiel der E.L.F Hallen und Maschinenbau GmbH
Initial situation
The steel hall builder E.L.F designs and implements high-quality, inexpensive buildings for customers in the fields of agriculture, craft, trade and industry. Whether as a new building in an industrial area or as an extension with complex and special constructions – as hall construction specialists, E.L.F. more than 4,500 completed steel halls have already been built throughout Germany, Austria and Switzerland. E.L.F. wanted to present this expertise more externally in order to get in touch with interested persons and to acquire new customers.
The previous homepage already had a responsive layout, but its design and structure no longer met the users visual requirements (page length, structure). Current SEO standards were not implemented on the old website and current security updates no longer support parts of the homepage, such as the postcode search. In general, there was a lack of clarity, so that the user had to search long and complicated. Therefore a new website is to be designed.
Goals / tasks
E.L.F wanted to present its extensive expertise in consulting, planning, production and turnkey construction with on-site support
Development of a 24/7 information platform
Presentation of E.L.F as a high quality but inexpensive provider
Differentiated target group approach by creating appropriately designed landing pages (customer first)
Showing special fields of competence, responsible persons and regional contact persons
Addressing new interested parties and multipliers
Targeted linking of all other print and online advertising activities to suitable sub-pages of the website
Improvement of the Google ranking by generating qualified, informative and SEO-optimized content
Professional presentation of the company by attractive and suitable images, moving images and reference projects
Activities
GMC as the central point of contact
Concept coordination with E.L.F and the external service provider 717media Eike Müller
Creating of texts
Research and selection of photos as well as additional image processing
Preparation of numerous hall buildings as reference projects
Integration of videos
Handover of the finished website to E.L.F and taking over the ongoing maintenance
