Corporate Websites
Konzeption & Realisation am Beispiel der HanseGrand Klimabaustoffe e.K.
Initial situation
As a producer of so-called “climate building materials”, the HanseGrand company stands for sustainable, climate-friendly and long-lasting road construction. Their building materials consist of natural materials and form a water-permeable, elastic path surface. In the field of farm road rehabilitation, HanseGrand offers a particularly durable, climate-friendly, cost-efficient and easy-care solution for the construction and rehabilitation of ailing agricultural roads and forest and forest roads with its climate-friendly building materials.
HanseGrand wanted to show this expertise and the special advantages of semi-bound road construction to the outside world and be easier to find on the web by using search engines.
Goals / tasks
presentation of the competencies in customer consultation and delivery of durable climate building materials for the renovation and the construction of rural roads
development of a 24/7 information platform with FAQs for decision-makers at the communal or community level as well as land owners, lessors and residents who are planning the new construction or renovation of a farm road
positioning of HanseGrand as a professional solution provider for road construction and road rehabilitation
addressing new interested parties and multipliers
presentation of the expertise by showing reference projects from practice
Activities
GMC as the central point of contact for the project
concept creation and coordination with HanseGrand and the external webdesigner 717media Eike Müller
editing of SEO-optimized texts
creation of professional FAQs
Editing of information and images as reference projects
Integration of videos
Handover of the finished website to HanseGrand