Launch market entry Germany

Rotam Agrochemical Europe

GMC Marketing
GMC Marketing
GMC Marketing
GMC Marketing
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Initial situation

Founded in the 1950s, Rotam CropSciences is a global leader in agrochemicals and is specialised in the manufacturing of generic medicines. Rotam has been selling its plant protection products on various European markets since 2008. Now Rotam wants to make a lasting commitment in the German market.

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Target

  • Introduction of the “ROTAM” brand on the German market
  • Presentation of the approved products Primero, Oceal, Connex, Savvy, Boudha (herbicides
    for corn or grain)
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Campaign tools

  • 28-page product brochure
  • product flyer (supplement in agricultural media)
  • product sheets for the retailers
  • exclusive press meeting at the start of the market entry
  • press release ͞Rotam is starting in Germany
  • PR texts explaining the Rotam products
  • advertisements in the leading newsletters of the branch
  • advertising series in the agricultural print media
  • digital mailing (regionalised / specified regarding the target groups)
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